http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/593 Wed, 08 Apr 2026 13:19:31 GMT 2026-04-08T13:19:31Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/1160 Pengaruh Sponsorship dan Brand Ambassador Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Shopee Sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo Sebagai Brand Ambassador) Alinda, Diza Nur; Herman; Hambalah, Febrina This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention. Thu, 01 Jul 2021 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/1160 2021-07-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/837 Pengelolaan Hutan Mangrove Berbasis Kelembagaan Partisipatif Faridatul, Sholikha; Agus, Subianto Tue, 01 May 2012 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/837 2012-05-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/836 Evaluasi Program Sertifikasi Guru Lunariana, Lubis; Mas Roro, Lilik Ekowanti; Agus, Subianto Tue, 01 Nov 2011 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/836 2011-11-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/835 Analisis Kebijakan Pengelolaan Konflik Pemanfaatan Sumberdaya Perikanan Laut Dalam Otonomi Daerah di Jawa Timur Agus, Subianto Sat, 01 Jan 2011 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/835 2011-01-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/834 Evaluasi program nasional pemberdayaan masyarakat mandiri kelautan dan perikanan (PNPM Mandiri KP) mengenai pemberdayaan usaha garam rakyar (PUGAR) di desa prambangan kec. kebomas kabupaten gresik Nodi, Marefanda; Mas Roro, Lilik Ekowanti; Agus, Subianto Mon, 01 Dec 2014 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/834 2014-12-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/833 IMPLEMENTASI KEBIJAKAN RENCANA TATA RUANG WILAYAH KABUPATEN TANGERANG Budi, Jatmiko; Aprilani, Soegiarto; Agus, Subianto Sun, 01 Dec 2013 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/833 2013-12-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/832 ANALISIS MANFAAT EKONOMI KAWASAN KONSERFASI BAGI MASYARAKAT PESISIR DI KOTA SURABAYA Rina, Anjarsari; Agus, Subianto Sat, 01 Dec 2012 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/832 2012-12-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/831 IMPLEMENTASI KEBIJAKAN SERTIFIKASI KELAIKLAUTAN KAPAL PENANGKAP IKAN Aris, Sarjito; Agus, Subianto Sun, 01 May 2011 00:00:00 GMT http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/831 2011-05-01T00:00:00Z http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/830 IMPLEMENTASI KEBIJAKAN PEMBINAAN DAN PENGEMBANGAN KOPERASI TKBM DI PELABUHAN R. 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