http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/593 2026-04-08T13:21:20Z 2026-04-08T13:21:20Z Alinda, Diza Nur Herman Hambalah, Febrina http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/1160 2021-09-11T18:27:47Z 2021-07-01T00:00:00Z

Pengaruh Sponsorship dan Brand Ambassador Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Shopee Sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo Sebagai Brand Ambassador) Alinda, Diza Nur; Herman; Hambalah, Febrina This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention.

2021-07-01T00:00:00Z Faridatul, Sholikha Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/837 2019-04-09T02:20:18Z 2012-05-01T00:00:00Z

Pengelolaan Hutan Mangrove Berbasis Kelembagaan Partisipatif Faridatul, Sholikha; Agus, Subianto

2012-05-01T00:00:00Z Lunariana, Lubis Mas Roro, Lilik Ekowanti Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/836 2019-04-09T02:16:05Z 2011-11-01T00:00:00Z

Evaluasi Program Sertifikasi Guru Lunariana, Lubis; Mas Roro, Lilik Ekowanti; Agus, Subianto

2011-11-01T00:00:00Z Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/835 2019-04-09T02:02:12Z 2011-01-01T00:00:00Z

Analisis Kebijakan Pengelolaan Konflik Pemanfaatan Sumberdaya Perikanan Laut Dalam Otonomi Daerah di Jawa Timur Agus, Subianto

2011-01-01T00:00:00Z Nodi, Marefanda Mas Roro, Lilik Ekowanti Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/834 2019-04-08T09:49:31Z 2014-12-01T00:00:00Z

Evaluasi program nasional pemberdayaan masyarakat mandiri kelautan dan perikanan (PNPM Mandiri KP) mengenai pemberdayaan usaha garam rakyar (PUGAR) di desa prambangan kec. kebomas kabupaten gresik Nodi, Marefanda; Mas Roro, Lilik Ekowanti; Agus, Subianto

2014-12-01T00:00:00Z Budi, Jatmiko Aprilani, Soegiarto Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/833 2019-04-08T09:41:35Z 2013-12-01T00:00:00Z

IMPLEMENTASI KEBIJAKAN RENCANA TATA RUANG WILAYAH KABUPATEN TANGERANG Budi, Jatmiko; Aprilani, Soegiarto; Agus, Subianto

2013-12-01T00:00:00Z Rina, Anjarsari Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/832 2019-04-08T09:18:45Z 2012-12-01T00:00:00Z

ANALISIS MANFAAT EKONOMI KAWASAN KONSERFASI BAGI MASYARAKAT PESISIR DI KOTA SURABAYA Rina, Anjarsari; Agus, Subianto

2012-12-01T00:00:00Z Aris, Sarjito Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/831 2019-04-08T09:07:28Z 2011-05-01T00:00:00Z

IMPLEMENTASI KEBIJAKAN SERTIFIKASI KELAIKLAUTAN KAPAL PENANGKAP IKAN Aris, Sarjito; Agus, Subianto

2011-05-01T00:00:00Z R. Budi, Priyono http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/830 2019-04-08T08:58:07Z 2010-05-01T00:00:00Z

IMPLEMENTASI KEBIJAKAN PEMBINAAN DAN PENGEMBANGAN KOPERASI TKBM DI PELABUHAN R. Budi, Priyono

2010-05-01T00:00:00Z Rezky, Herditya Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/829 2019-04-08T08:43:19Z 2010-12-01T00:00:00Z

EVALUASI PROGRAM PENYELENGGARAAN RINTISAN SEKOLAH BERTARAF INTERNASIONAL DI SURABAYA Rezky, Herditya; Agus, Subianto

2010-12-01T00:00:00Z Rini, Febriawati Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/828 2019-04-08T08:02:14Z 2009-12-01T00:00:00Z

Interaksi Pemerintah, Swasta, dan Masyarakat Dalam Pengelolaan Sempadan Sungai di Kota Surabaya Rini, Febriawati; Agus, Subianto

2009-12-01T00:00:00Z Endysari, Septicha Agus, Subianto http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/827 2019-04-08T07:41:30Z 2008-05-01T00:00:00Z

Evaluasi Program Usaha Peningkatan Pendapatan Keluarga Sejahtera (UPPKS) di Kota Surabaya Endysari, Septicha; Agus, Subianto

2008-05-01T00:00:00Z Hambalah, Febrina http://dspace.hangtuah.ac.id:8080/xmlui/handle/dx/594 2018-03-15T04:39:57Z 2017-01-01T00:00:00Z

INVERSE INGREDIENT BRANDING SEBAGAI STRATEGI PEMASARAN UKM MAKANAN DI SURABAYA: SUATU TINJAUAN TEORITIS Hambalah, Febrina

2017-01-01T00:00:00Z