Abstract:
This research aims at identifying investment and development profile of Small Medium Entrepreneurs (SME) of traditional shipyard in East Java. Data gathering was carried out by community survey study and public opinion survey of traditional shipyard SME at 4 regencies, i.e. Lamongan, Sidoarjo, Banyuwangi, and Trenggalek. Data is then processed and analyzed using Analytical Hierarchy Process (AHP) and Strength, Weakness, Opportunity, and Threat (SWOT) methods. The result from this research is investment profile of East Java traditional shipyard SME that includes: hereditary technology of ship construction and maintenance, simple infrastructure and tools, un-continue production, small capital, and limited human resources, however the challenge is still wide. SWOT analysis is done for the aspects of: entrepreneurship, production activities, management, organization, empowerment, and capital. The obtained alternative strategy for the development of traditional shipyard SME contains: short term strategy (ST), medium term strategy (WT, SO), and long term strategy (WO). Model developed from AHP for selecting alternative strategies of traditional shipyard SME has three levels (hierarchies), that is level 1 (goal), level 2 (criterion), and level 3 (alternative strategies).
