Browsing Fakultas Ilmu Sosial dan Ilmu Politik by Subject "sponsorship, brand ambassador, brand image, purchase intention"

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Pengaruh Sponsorship dan Brand Ambassador Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Intervening (Studi Pada Shopee Sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo Sebagai Brand Ambassador)

Alinda, Diza Nur; Herman; Hambalah, Febrina (EBIS Jurnal Ekonomi Bisnis, 2021-07-01)

This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a ...

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