Model Analysis of Student Satisfaction Based on Campus Image and Quality of Service

Abstract

Abstract The type of research used is explanatory research, which aims to explain the influence between variables through hypothesis testing. The latent variables used in this study are exogenous variables, namely Higher Education Image (CPT) and Service Quality (KLY). While the endogenous variable is Consumer Satisfaction (KEP). Data collecton techniques using aLikert scale, namely the image scale contains 18 items which include 6 item on 3 indicators scale contains 30 items which include 6 items on 5 indicators. These items include favorable and unfavorable. The implementation of this research in June to July 2021 on 435 students which includes representatives of active male and measure the effects and relationships theoretically. Keyword: Higher Education Image, Service Quality, Consumer Satisfaction